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    Welcome to
    Where Design is Life
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    Historic Preservation
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    Brave Innovation
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    Clean Modern Design

Elementum Interiors

We're an Interior Design firm headquartered in Columbia SC specializing in Hospitality, Senior Living, and Corporate Design. Here, design is life. We seek for inspiration and we seek to inspire. We collaborate. Our firm was born from the satisfaction of creating authentic environments that transform your experience both during the design process and after to create innovative design solutions that work.


We are often faced with the task of sorting through a mass of existing needs/problems, ideas/parameters, words, pictures, perception, and existing conditions. We collaborate with the owners, operators, restaurateurs. We poll guests. We take all of this collected data and we pin it up, spin it around. We deconstruct it. We brainstorm with the specialist, the craftsman, the artisan, and the engineers to shake it up, to shake it down and recast it. We pull from our travels, nature, art, fashion, and technology… seeking inspiration. We aren’t looking for an off the shelf solution. We are looking for a transmogrify moment. We can’t do it alone, and we are not afraid, because we do it together.

Our Services

What Can We Do for You

Design Services


New Construction

Historic Preservation

Prototypical Design

Model Design

Design Technical Documentation

Site Verification

CADD Documentation

Color and Material Selection & Documentation


Coordination Services

Procurement & Installation Coordination

Contract Construction Administration

Job Site Visit for Review & Coordination During Construction

Final Punch List Recommendation Report

Estimates & Budgets for FF&E

Graphic Services

Graphic Design Services

Artwork Coordination



Custom Artwork

A little About Us

A Team Approach

It is no accident that ninety percent of our client list consists of repeat commissions and referrals. That is because beauty is not enough. We approach the design process through strong analytics; researching the competitive set, your target market, and potential return on investments. Our goal is to ensure that our designs are memorable, durable, functionally, budget conscious and on schedule. We use computer technology to communicate our design both three dimensionally and finally in detailed drawings and specifications for construction and procurement.

– My name is Brooke Pearsall. I have been practicing in the hospitality industry for nearly 20 years. Prior to leading GMK Interiors as the Director of Design, I was the Managing Director for HVS Design. When I decided to leave HVS Design, I knew I would be putting Lodging Hospitality on hold. I love hospitality design for the simple reason that it brings joy into this world.

Brooke Pearsall

CEO, Principal Designer and Founder

Brooke Pearsall, an award winning interior designer recognized for innovation, with more than 20 years of experience.
Before opening my own firm I came from GMK Interiors, where as the Director of Design for the Columbia South Carolina office I led multiple teams for various Continued Care Retirement Communities (CCRC), developed new Student Housing Concepts for USC, and completed several Corporate Interior renovations for the Design Build Division of GMK Associates. For a decade prior, I served as the managing director of design for HVS Design’s Boston, MA, Boulder, CO, and Washington, DC, offices and traveled the world over. I worked on a huge range of projects including hotels, lobbies, restaurants, bars, lounges, spas, conference centers, golf clubs and more. I designed and mentored.

My expertise landed me projects designing “Hotels of Tomorrow” for Disney and consulting both nationally and internationally for well known hospitality clients, including Jumeriah Hotels, Hilton, Marriott, IHG, Wyndham, and Starwood as well as the boutique hospitality market. One of my favorite projects allowed me to travel across Asia exploring and evaluating 5 star properties to develop a design standard manual for the Shilla Hotel in Seoul Korea.
Prior to that, I served as senior designer for J/Brice Design International, where my team won design of the year for the Westminster Hotel from Hospitality Design Magazine. I also worked as an interior designer for Sasaki Associates, Inc. out of Boston, and Ghafari Associates, where I worked with Nick Saban designing the state of the art education and activity center for their Football department.

My unique expression has been recognized in various design industry publications where I have been interviewed extensively on design trends and new hospitality concepts. I recently received the Merit award for Environments for Aging where my expertise in Hospitality assisted in creating unique solutions for a Dementia care residential community. Other innovation awards include the SAGE award for “design that impacts lives” and “I have gotta have that at my property” at HI Connect 2014. I am often asked to speak at industry conferences and my most recent speaking engagements are “The Value of Design” delivered in Mumbai, India, and “The Art of Perception” at The Leading Age Conference in North Carolina.

I hold a bachelor of science degree in interior design from Eastern Michigan University, a FIDER-Accredited Interior Design Program. I am a NCIDQ-Certified Designer and maintain memberships in the Network of Executive Women in Hospitality (NEWH) and the International Interior Designer Association (IIDA).

Mrs. Erica Laroche

Interior Designer

Mrs. Erica Laroche is an Interior Designer with a passion for design and a broad range of design skills from design development, production, and documentation to the presentation and installation administration aspects of the design and construction process. She joined Elementum Interiors initially as a contract employee. Her insight and talent has become a valued asset to the company, and thus she was welcomed as a full-time designer. Mrs. Erica Laroche's creative skills in selecting and specifying finishes and furniture are balanced by her experience in working with CAD design and rendering programs, including Revit 2020, Adobe suite, and many others. Her extensive knowledge of design software has enabled her to train new designers on how to use these programs to create and complete their designs. Mrs. Laroche received her Bachelor of Science degree in Interior Design from Winthrop University.

Mrs. Veronica Seawell

Interior Design

Mrs. Veronica Seawell Veronica graduated from Anderson University with a Bachelor of Fine Arts degree in Interior Design 2018. As an Interior Designer, she is a detail-oriented individual whose unique style and creativity has been a wonderful asset to the design team. She is a member of NEWH, and is proficient in a multitude of design soft wares including AutoCAD, Revit Design Suite, Adobe Suite Software and Sketchup.


Art Consultant, Graphic Designer

Alan Pearsall is a seasoned Art Director, Graphic Designer and Illustrator with 20 years of experience who is excited to tackle new projects and creative challenges. As the graphic design specialist, Al assists Elementum Interiors with all marketing materials and website management. As a life long artist with a passion for great design and illustration with a hands-on, call-it-like-it is approach. He has also been called upon to create unique and original artwork on several of our Hospitality Design Projects, such as the a historical collage with a modern twist for the guestroom design at the Embassy Suites Deerfield, and a large scale whimsical chop house mural wall for the Billy G’s Smoke house at the Wild Dunes Resort in Charleston, SC.



The Liason Capitol Hill Hotel by Joie Vivre Hotels & Resorts Lobby 

Refresh with Two Roads Hospitality



Home 2 Naples

Customized Prototypical New Build for Good Hospitality



Hampton Inn Traverse City

Customized Prototypical Renovation for Good Hospitality



Hampton Inn Fort Myers

Customized Prototypical Renovation for Good Hospitality



The Billy G’s Smakoehouse & The Salty Goat at Wild Dunes, Isle of Palms, SC

Refresh with Two Roads Hospitality



Delta Durham

Coming Soon




Lets create something amazing

Contact Us


1213 lady Street, Suite 400
Columbia, SC

(803) 522-3681‬